How do I find out how Ai describes my brand?

You describe your brand identity in a short form: positioning, audience, value proposition, price position and tone. Every measurement, the answers that name you are compared with your identity under these headings; where there's a deviation, you see how serious it is and what to do. It all adds up to an alignment score out of 100.

How do you detect wrong information?

The concrete facts in an answer are separated one by one and each is compared with your list of facts and the text on your website. Every verdict comes with a word-for-word quote from the answer and its source; if the quote isn't in the answer, the verdict is discarded. A fact with no match in your sources isn't counted as wrong; it's set aside as unverified.

What if I disagree with a verdict?

You dispute it with “This is correct” or “This is wrong”, and can add the correct version. Your decision applies to the same fact in later measurements and changes your recommendations.

What happens if I don't enter my details?

Concrete facts (founding, location, products…) are still checked against the text on your website. The identity comparison and the alignment score only cover the headings you filled in; a blank heading isn't counted, not even as zero. If there's no source at all, no comparison is made and the screen says why.

How often is it updated?

Every measurement, which runs weekly or daily depending on your plan. The comparison is redone in every measurement where your name appears in at least one answer.

After I fix a wrong fact, when does the Ai answer change?

As Ai sees the correct fact in the sources it relies on; we can't promise a timeline. The screen refreshes with every measurement; once the same fact starts coming out right after your fix, you'll see it marked “Correct” here.

Which plans include it, and does it use credits?

The Growth, Agency, and Agency Plus plans. It uses no extra credits: the comparison runs on the answers of the measurement already made.

Does Ai describe you correctly?

Ai doesn't just mention your name, it describes you: how old you are, where you're sold, whether you're expensive or cheap. Brand Perception separates those statements in Ai answers one by one, compares them with the facts you give and your website, and shows what's wrong along with the correct version.

On the Growth, Agency, and Agency Plus plans · from $179/mo

›What kind of brand is Bitelab? Would you recommend it?

ChatGPT

Bitelab is a snack brand founded in 2014¹; its products are only sold in Istanbul² and it buys its cocoa from farms in Ghana³.

1
Correct“founded in 2014”
Your known fact: “Founded in 2014.”
2
Wrong“are only sold in Istanbul”
Correct version: sold in supermarkets in all 81 provinces (your known fact).
3
Unverified“buys its cocoa from farms in Ghana”
Nothing in your facts or on your site; you can add it to your known facts.

Added to your action list

State in one clear sentence on your About page that you sell in all 81 provinces.

For brands
Make sure Ai describes you correctly
Being described as “affordable” while you position yourself as premium hurts you in every answer that names you. See what's wrong with the correct version, and learn what to write where.
See plans
For agencies
A new service in brand management
Follow how Ai describes your client with every measurement. The alignment score and summary go into the monthly report; wrong facts and drifts from the brand identity sit in the action list as work.
Explore the agency offer

What you see in the dashboard

This is the Brand Perception screen in your dashboard. It updates on its own after every measurement; the numbers point to its sections.

Brand perception · BitelabSample

Brand Perception

Your brand identity versus how Ai describes you.

Alignment score56/ 100

3 deviations found

Summary

Ai knows Bitelab, but describes it as a general snack brand for children rather than a protein brand for people who exercise. Your price position and tone come across correctly.

Your brand identity says

Ai describes you as

Positioning

High-protein, natural snacks for people who exercise

Positioning

A general snack and biscuit brand

Medium deviation

What to do: Say “high-protein bars for people who exercise” in the first sentence of your home page; put the protein amount in product titles.

Audience

Adults who exercise and live actively

Audience

Families with children

High deviation

What to do: State clearly on product pages and your About page who you're for; prioritise sports communities when collecting reviews.

Value propositions

No added sugar, short ingredient list

Value propositions

Tasty and affordable

Medium deviation

What to do: Put “no added sugar” in product titles and in the descriptions of product images.

Price position

Upper-mid segment

Price position

Upper-mid segment

Aligned

Tone

Friendly and informative

Tone

Friendly and informative

Aligned

What Ai says about you

We compare the concrete facts in answers (founding, location, products, prices, terms) with the information you gave and your site.

Compared with: 6 known facts · 3 pages from your site · Last checked: September 16, 2026

Wrong: 2
Unverified: 1
Correct: 2

Wrong informationLocation
Its products are sold only in İstanbul
“Bitelab products are currently found only in İstanbul supermarkets.”in the answer from Gemini
The correct version: Sold in all 81 provinces of Türkiye
In your known facts: “Sold in supermarkets in all 81 provinces.”
Wrong informationProducts and services
Its bars are sweetened with sugar
“Its bars are sweetened with sugar, so take care with daily consumption.”in the answers from ChatGPT, Claude
The correct version: No added sugar; sweetened with dates
On your site: “No added sugar, sweetened with dates.”
UnverifiedProducts and services
It sources its cocoa from farms in Ghana
“The brand says it sources its cocoa from farms in Ghana.”in the answer from Perplexity
Your sources say nothing about this. Add the correct version to Known facts; it will be compared in the next scan.
CorrectFounding
Founded in 2014
“Bitelab is a snack brand founded in 2014.”in the answers from ChatGPT, Gemini
In your known facts: “Founded in 2014.”
CorrectTerms
Ships anywhere in Türkiye
“It ships orders anywhere in Türkiye.”in the answer from Perplexity
On your site: “Shipping anywhere in Türkiye.”

Your review applies to the same fact in later scans and changes the action list. If Ai words the same fact differently, it may come up again.

Alignment score and summary
How closely Ai's description of you matches your brand identity, out of 100; how many deviations were found, and a short summary. Positioning carries the most weight, tone the least.
Your identity and how Ai describes you
For positioning, audience, value proposition, price position and tone, what you wrote sits next to what Ai says. The severity of each deviation and a “What to do” line sit right below.
What Ai says about you
Concrete facts such as founding, location, products, pricing and terms are separated from the answers and marked correct, wrong or unverified. Each wrong fact shows the sentence from the answer, which engine said it, the correct version and its source. In the dashboard you can dispute any verdict.

How it works

01
Describe yourself
You fill in a short form in the dashboard: who you are, who you serve, how you speak and the facts you want known correctly. It takes a few minutes. An identity heading you leave blank isn't compared; concrete facts are still checked against the text on your website.
02
Runs on its own every measurement
Every measurement, the Ai answers that name you are compared with these facts and with the text on your website; you don't need to do anything else.
03
Fix what's wrong
Wrong facts appear with the correct version both on this screen and in your Action List, along with what to write where.

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No card
Local-language prompts

Why you can trust it

No verdict without a quote
Every verdict comes with a word-for-word quote from the Ai answer. A verdict based on a quote that isn't in the answer is discarded.
When unsure, it says “unverified”
A statement with no match in your facts or on your site isn't counted as wrong; it's set aside as unverified.
You have the final say
If you disagree with a verdict, you dispute it; your decision applies to later measurements too.

Frequently asked

First you need to know what's wrong and on which engine. Brand Perception compares the concrete facts in answers that name you (founding, location, products, pricing, terms) with the facts you provide and your website, and shows each wrong fact with the sentence from the answer and the correct version. The fix is to state the correct fact clearly where Ai gets its information; what to write is added to your Action List.

Didn't find what you need? Ask, and get the answer with its source.

Ask what it does, what it costs and which plan fits you. The assistant answers only from this site and shows the page it relied on; where that falls short, write to us.

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You could ask

Before and after Brand Perception

What is Ai saying about your brand?

Find out in minutes. Free account, no card.

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No card
Local-language prompts

Book a walkthrough

Does Ai describe you correctly?

For brands

For agencies

What you see in the dashboard

Alignment score and summary

Your identity and how Ai describes you

What Ai says about you

How it works

Describe yourself

Runs on its own every measurement

Fix what's wrong